Tom's of Maine Simply White Clean Mint Toothpaste from Whole Foods

Fluoride toothpaste. "The ADA Council on Scientific Affairs' Acceptance of Tom's of Maine Simply White® Fluoride Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay and to whiten teeth by removing surface stains, when used as directed." What makes a product good? At Tom's, it includes how we make it. No animal testing or animal ingredients; We share every ingredient, its purpose, and its source at www.tomsofmaine.com; Sustainable practices are a priority in every aspect of our business; No artificial colors, flavors, fragrance, or preservatives; We strive to maximize recycled content and recyclability of our packaging; 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. You asked--we listened! This tube is easier to use than our previous tube. Use: Helps protect against cavities.